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  • Health Clubs
  • Hospitality
  • Multi-Unit Housing
  • Home Gyms
  • Sports & Athletics
  • Corporate & Medical Wellness
Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cable Machines & Functional Trainers
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Life Fitness Connect
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • LFX
  • Hammer Strength Performance Trainers
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  • Integrity+ Cardio
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Most Recent Posts

Blog

The Rise of Strength Training Among Millennials and Gen Z

Discover how Millennials and Gen Z are redefining strength training—and what gym operators must do to meet the expectations of this new fitness generation.

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Blog

Embracing Sustainability

Transform your commercial gym with sustainable, energy-efficient fitness equipment. Reduce operational costs, attract eco-conscious members, and lower your carbon footprint.

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Blog

Get to know the Hammer Strength Adjustable Decline Bench

Learn how the Hammer Strength Adjustable Decline Bench can help athletes eliminate the need for makeshift adjustments and create greater control over their training.

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Blog

The Rise of Strength Training

2025 has been dubbed the "year of Strength Training". Learn how to engage your members in a well-rounded workout routine, whether they are in their 20s or 70s.

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Blog

The Power of Ground-Based Training

Ground-based training is crucial for athletes because it allows them to perform movements that closely resemble those they encounter in their sports.

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Blog

Why the Hammer Strength Super Fly is a Must-Have for Performance Facilities

Unlike pec fly machines or free weights, our Super Fly elevates upper-body training with advanced design, flat-to-decline adjustability, and a smooth movement pattern.

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Blog

Women In Strength: A Trend to Embrace

The fitness industry is undergoing a transformative shift as more women embrace strength training. Learn how this trend is poised to dominate the fitness landscape in 2025 and beyond.

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Powering Fitness Excellence: Celebrating Our Shared Success

Celebrate the outstanding achievements of exercisers using our equipment and the facilities supporting their fitness journeys in 2024

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Q&A with Paul Taylor

Read the Q and A with Paul Taylor, Director, Product Design, that delves into the cutting-edge design of the Symbio Runner, exploring how it stands out in the market and what it means for your facility.

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