Life Fitness / Hammer Strength Blog

From Fitness to Function

​​​​​​​How Equipment is Truly Tested

Embracing Inclusivity in Fitness

The Rise of Strength Training Among Millennials and Gen Z

Discover how Millennials and Gen Z are redefining strength training—and what gym operators must do to meet the expectations of this new fitness generation.

Embracing Sustainability

Transform your commercial gym with sustainable, energy-efficient fitness equipment. Reduce operational costs, attract eco-conscious members, and lower your carbon footprint.

Get to know the Hammer Strength Adjustable Decline Bench

Learn how the Hammer Strength Adjustable Decline Bench can help athletes eliminate the need for makeshift adjustments and create greater control over their training.

The Rise of Strength Training

2025 has been dubbed the "year of Strength Training". Learn how to engage your members in a well-rounded workout routine, whether they are in their 20s or 70s.

The Power of Ground-Based Training

Ground-based training is crucial for athletes because it allows them to perform movements that closely resemble those they encounter in their sports.

Why the Hammer Strength Super Fly is a Must-Have for Performance Facilities

Unlike pec fly machines or free weights, our Super Fly elevates upper-body training with advanced design, flat-to-decline adjustability, and a smooth movement pattern.