IHRSA 2024 Press Release

ROSEMONT, ILLINOIS, U.S., [Corrected distribution date: March 28, 2024*] — Life Fitness, the global leader in commercial fitness equipment, will unveil a new generation of cardio, strength training, and digital product innovations at the 2024 IHRSA Convention & Trade Show. Life Fitness’ latest innovations signal a continued evolution for the global fitness pioneer, building on the company’s 55-year legacy as a mainstay in gyms and fitness facilities around the world. Notably, the first-of-its-kind ultra-premium cardio line, Symbio, will debut at IHRSA 2024, following the company’s announcement of the four-machine collection in November 2023.

Cardio Portfolio Highlights

The Symbio product series consists of the Symbio Runner (treadmill), Symbio Incline Elliptical, Symbio SwitchCycle, and Symbio Recumbent Cycle. The line of equipment fuses advanced biomechanics, luxurious yet purposeful design, and personalized, immersive experiences to create the ultimate in multi-sensory fitness experiences. Symbio’s meticulous engineering works seamlessly with the versatilities of the human body to craft workouts as unique as the individuals using the machines.

“It’s long been the aim of Life Fitness to bring new energy to the cardio space,” said Dan Wille, Chief Product Officer, Life Fitness. “With Symbio, our biomechanics team engaged in countless hours of research on how the body interacts with our new technologies and experiences, studying force impact, muscle engagement, VO2 max, ergonomics, and more. The result? A true manifestation of body and machine, together in harmony.”

For instance, the Symbio Runner features Adaptive FlexDeck technology, designed to simulate a variety of immersive real-world terrains and reduce impact on the runner. The Symbio Incline Elliptical mimics the body’s natural running arc and integrates with FlexForm pedals to produce a seamless connection between exerciser and machine. Meanwhile, the Symbio SwitchCycle functions as both an upright and group training bike, with 100 levels of resistance and sensor-guided positioning, while the Symbio Recumbent Cycle features an ergonomic design and light-touch seat-back sensors for easy adjustments and for maximum comfort.

“Symbio builds upon our company’s heritage of creating equipment that feels natural for all bodies and levels of exercise while also pushing new boundaries,” said Jim Pisani, CEO, Life Fitness. “Cardio activity remains a critical element of the workout, and providing fitness facilities with a breakthrough solution is critical for the health of the business. Symbio reenergizes this space with long-sought-after versality, personalization, and immersive experiences for a new era of fitness. We see Symbio as a catalyst for innovation not only within our own company, but also the bellwether for innovation in the cardio market at large.”

The Life Fitness team invites IHRSA attendees to experience for themselves the purposeful design of Symbio on the trade show floor (Booth 1700), March 7-8.

Strength Portfolio Highlights

Alongside Symbio, the Life Fitness booth will feature an array of new innovations from the fitness brand’s strength portfolio. Along with new benches, Insignia machines with connected fitness, and Hammer Strength plate-loaded units, the booth will highlight the Dual Adjustable Pulley with Progressive Stabilization and the Assisted Nordic Ham. 

• Dual Adjustable Pulley: The Dual Adjustable Pulley sets the standard for versatility and workout effectiveness — allowing for nearly endless strength activities to benefit exercisers looking for increased variety and facilities wishing to maximize their strength floor space. Most notably, this pulley system features a patented Progressive Stabilization system, which delivers a more functional cable training experience, a low starting resistance, cabling for dynamic movements, and a patented adjustable stability pad for support during key movements. 
• Assisted Nordic Ham: The Hammer Strength Assisted Nordic Ham is a plate-loaded product which allows athletes to execute full-range Nordic Hamstring Curls. This product features a single adjustment to accommodate varying size users and a counterbalanced design, that means the more weight a user adds, the easier the curl becomes.

Digital Solutions Highlights

The company is excited to launch Life Fitness Digital Solutions, the evolution of the suite of software platforms that connect Life Fitness equipment with tools to deliver more personalized workout experiences for trainers and exercisers and to maximize profitability for facility operators.

Life Fitness Connect System, featuring Facility Connect, Trainer Connect and the customer-facing Connect app: The Connect System seamlessly integrates Life Fitness cardio, strength, and functional zones; exercisers can receive comprehensive tracking and workout guidance via the new Connect App; trainers can deliver personalized coaching through Trainer Connect. Facility Connect is the next generation of the web platform to maintain optimal equipment performance and make data-driven decisions to manage facilities, provide custom video content and personalize equipment options. 

These Life Fitness tools, including tracking sensors for strength equipment, are part of the company's technology acquisition from Sony Startup Acceleration Program. As these tools are integrated into Life Fitness Digital solutions, customers will appreciate the products’ ease of use and level of quality. 

On-Site Activities

At IHRSA 2024 in Los Angeles, Life Fitness will be located in Booth 1700, March 7-8, offering several on-site activities, including: 

• An opportunity to experience the Symbio series, the new ultra-premium product collection.
• Opportunities to test other Life Fitness and Hammer Strength products.
• Informational group sessions with Derek Hansen, CSCS, Sprint and Running Coach, and Don Saladino, Coach and Fitness Entrepreneur.
• Educational session “Running Towards Innovation – Energizing Your Cardio Space with Engaging Exerciser Experiences,” featuring Derek Hansen, Don Saladino and Leigh Wierichs, Life Fitness, Global Training and Education Manager, March 7 @ 1:00pm PST, Los Angeles Convention Center, Room 402A. 

For more information about this Life Fitness’ presence at IHRSA 2024 please contact:

* Original distribution date: March 5, 2024

Life Fitness:
Media Contact: [Rekha S. Rao]
Email: [rekha.rao@lifefitness.com]

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About Life Fitness

Life Fitness is the trusted strategic partner to our customers, advancing their businesses around the globe and seamlessly bringing the most recognized, high performance, and innovative equipment and technology to fitness enthusiasts wherever and whenever they are inspired to work out. The company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness, Hammer Strength and ICG brands. Its equipment is distributed to over 250,000 fitness facilities in more than 160 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.