University of Wolverhampton Wolverhampton, UK
About Wolverhampton
Wolverhampton University, officially known as the University of Wolverhampton, is a public research university located in Wolverhampton, West Midlands, England. The university has a rich history dating back to 1827 when it was founded as the Wolverhampton Mechanics' Institute. It was later granted university status in 1992. The university has a diverse and multicultural student population, with over 19,000 students from around the world. It has a strong commitment to providing quality education and research opportunities, as well as promoting social and cultural diversity. The university is also actively involved in community engagement and partnerships with local and international organisations.
Why was Life Fitness chosen?
Wolverhampton decided to work with Life Fitness after conducting a thorough market analysis, based on specific requirements, particularly around the accessibility needs. Together with excellent customer service and the support from our consultants, Life Fitness came out as the preferred supplier in a very competitive process.
The plan was to create a multifunctional usage area that could be used as a free weightlifting area but also, an ideal space for high-intensity whole body classes. The process has begun, by installing racks, Hammer Strength Performance trainers, along with Racks and Rigs but hope to transform the space into a fully accessible studio that will serve several purposes.
With the new strategy, Wolverhampton focuses on creating an environment that everyone would be able to access and can be physically active. In co-creation with Life Fitness the priority ideas were discussed and executed, developing an inclusive and accessible space with machines that would benefit a wide variety of customers.