Ironberg FLORIANOPOLIS, BRAZIL
BODYBUILDING FOR EVERYONE
BIG GOALS THE CHALLENGE
IRONBERG’s goal was to provide the ideal bodybuilding gym for everyone from beginners to world champions. The new facility was created to motivate, inspire, and transform the life of every member through a healthy and responsible bodybuilding lifestyle.
That means having the best professionals in the industry in an environment that transmits the brand’s passion for the sport and the values it represents: discipline, respect, responsibility, focus, resilience, motivation, and the drive to overcome barriers.
And of course, it also means partnering with the world leaders in fitness equipment: Life Fitness, Hammer Strength, and ICG.
BIG GAINS THE RESULTS
IRONBERG Florianopolis is an Olympian success. It reached breakeven in just four weeks of membership sales and is already looking to grow its gym space. It has also achieved its main goal: to provide the ultimate training experience that the local bodybuilding community deserves. Its members value not only the equipment offering, which is unique in the area, but also the motivating gym atmosphere - famous bodybuilders now train there every week.
IRONBERG is now preparing to strengthen its partnership with Life Fitness as it expands its network through franchises.
GOOD FROM EVERY ANGLE THE OFFERING
The gym offers everything for successful bodybuilding, from heavy iron for bulking up to a cardio space for getting lean. There’s even a state-of-the-art posing room, with perfect mirror placement and lighting, for bodybuilders to practice their routines for competitions and make sure they look good from every angle. It’s also an ideal spot for regular members to check their progress.
- Huge gym floorspace with dedicated areas for free weights, plate-loaded machines, and cable motion machines
- A black color scheme with red highlights (LED lighting around mirrors and behind pictures) gives the facility a dynamic, high-energy look
- Decorated with photos of Arnold and other top bodybuilders
- Cardio zone
- Custom-made posing room
- Fully equipped snack room
- Premium coaching services
- High-level cleaning and maintenance procedures
- Parking spaces
IRONBERG MAKE FAST GAINS
LEVERAGING LIFE FITNESS BRANDS THE EQUIPMENT
Bodybuilders train hard and they need robust, durable equipment that can withstand the most demanding workouts, 24/7. They also need enough variety to target the muscles from different angles (for example incline, flat, and decline chest press). It’s important that the equipment facilitates correct biomechanics, to maximize muscle engagement, and that it combines user-guided movements with machine-guided movements.
Based on this, the team worked on an equipment selection that included Hammer Strength, Cybex, and Life Fitness equipment.
THE HARDEST WORKER IN THE ROOM THE EQUIPMENT
Hammer Strength brings Plate-Loaded, Hammer Strength Select, and Hammer Strength MTS lines.
- This combination allows lifters to work with the heaviest weights (thanks to the incredible build quality) and also to work unilaterally (one side of the body at a time).
- This reaches its peak with the MTS Iso-lateral selectorized machines, which have separate weight stacks for independent motion and optimal biomechanics.
Life Fitness Insignia and Cybex Prestige complement the strength offering.
- Two lines of selectorized equipment offer inviting, non-intimidating options for beginners while still prioritizing good biomechanics and exercise choice.
Cardio isn’t the main interest of the bodybuilding community but it is still important for warm-ups, recovery, and fat loss. To provide a full offering, IRONBERG combined equipment from the Life Fitness Activate and Integrity cardio lines.
- Integrity PowerMills, because low-impact stair climbing is one of the bodybuilding community’s most popular cardio activities.
- Stationary bikes and ellipticals from the Activate line.
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