Body Motions Kingdom of Saudi Arabia – Al Basateen Jeddah

Body Motions, under the umbrella of Sport Clubs Company, offers a state-of-the-art fitness experience in Saudi Arabia. Covering 2000sqm, the club boasts an industrial-inspired design and features top-tier fitness equipment. Catering to a diverse clientele, the club provides a variety of fitness options, such as spinning classes, strength training, and a full-service wet area. It’s a premium destination for fitness enthusiasts, professionals, and newcomers alike.

Maintaining brand consistency while enhancing customer experience The Challenge

As a key account, Body Motions sought to open their new ladies gym at Al Basateen district in Jeddah in line with evolving fitness trends. The goal was to refresh the design while maintaining the brand’s strong identity.

Delta Fitness, the Life Fitness distributor in Saudi Arabia, was tasked with integrating Life Fitness and Hammer Strength equipment into the rebranding effort, ensuring consistency across the facilities. One of the major challenges was selecting a design that reflected the modern fitness landscape. The team’s choice to adopt a charcoal black frame color was a key decision that resonated with the brand’s image.

Increased Membership and Future Expansion The Outcome

The rebranding of the Al Basteen Jeddah Ladies has been met with overwhelmingly positive feedback. The refreshed design and the installation of Life Fitness and Hammer Strength equipment have led to increased membership, creating a dynamic, modern workout environment.

Members have embraced the new identity, and the success of this rebranding effort has inspired the Sports Club Company to plan further expansions across Saudi Arabia, with Delta Fitness continuing as their trusted partner.

We deeply value the strong and enduring partnerships we have built with Life Fitness and its distributor in KSA, Delta Fitness over more than a decade. Life Fitness has consistently provided exceptional products that elevate the quality of our offerings, while Delta Fitness has supported us with unwavering dedication and expertise. These long-standing relationships have been instrumental in our growth and success, and we take great pride in collaborating with such reliable and innovative partners. We look forward to continuing this journey of mutual growth and shared excellence.

Wael El Merhabi, CEO Sport Clubs Co.