HFA 2025

ROSEMONT, ILLINOIS, U.S., [March 4, 2025] — Life Fitness / Hammer Strength, the global leader in commercial fitness equipment, is pleased to exhibit its latest cardio, strength and digital fitness solutions at the HFA 2025 Trade Show, March 13-14 at the Mandalay Bay in Las Vegas. 

Life Fitness / Hammer Strength will be in Booth 1003, featuring more than 40 products. Visitors will be able to:

• Experience the Symbio™ series, the company’s ultra-premium cardio series
• Test the expanded Hammer Strength plate loaded collection
• Preview the new inclusive cable, a highly versatile machine that is the fitness solution for every body.
• Navigate the new Facility Connect® platform – the one-stop shop to manage and maintain Life Fitness equipment.
• Test other Life Fitness and Hammer Strength products.
• Join the company at the ICG 30th Anniversary Celebration & Booth Happy Hour – Thursday, March 13, 5:00-6:00 pm, open to all attendees
• Participate in the early morning workout with Life Fitness Academy trainers – Friday, March 14, 7:00-8:30 am, open to all attendees.

“Visitors to our booth can expect an immersive experience, featuring our diverse range of Life Fitness / Hammer Strength cardio, strength and digital solutions, which are designed to inspire and engage every level of exerciser. The booth reflects our vision, which is to empower the world to work out, creating healthier lives together with our customers,” said Jim Pisani, CEO, Life Fitness / Hammer Strength.

“Our passion for fitness shines through our team, our brand and our focus on customer success. We are committed to partnering with our customers to create the best workout experiences, ensuring that our solutions meet their operational needs and help them achieve their goals.”

Cardio Portfolio Highlights

The Symbio™ product series consists of the award-winning Symbio Runner™, Symbio™ Incline Elliptical, the award-winning Symbio SwitchCycle®, and Symbio™ Recumbent Cycle. Premium health clubs and luxury hotels have selected the Symbio to offer exercisers the ultimate in multi-sensory fitness experiences. Each product features meticulous engineering working seamlessly with the versatilities of the human body to craft workouts as unique as the individuals using the machines.

Strength Portfolio Highlights

Built to a higher standard, Hammer Strength® is committed to performance excellence. As strength training continues to evolve, so does the Hammer Strength line-up. At HFA, the company will debut three new pieces: the Pendulum-X Squat, the Super Fly and the Multi-Squat. Each machine follows Hammer Strength’s philosophy of creating functionality through simplicity and purity of motion to deliver the most effective strength training experience.

Booth visitors will also be among the first to preview the new Life Fitness inclusive cable, inclusive functional cable training that engages every muscle group and every body. The inclusive cable will be available to order in late 2025.

Digital Highlights

The booth will also feature demonstrations of the newly launched Facility Connect®, which simplifies equipment management and streamlines operations and service. It delivers actionable insights for facility owners and managers, with features like real-time software updates, equipment usage data and personalization of Life Fitness cardio equipment. 

Visitors will gain hands-on experience with the Connect System to bring their strength equipment into the digital age, communicate seamlessly with members, and promote trainer-client relationships. 

“We are excited to showcase our latest innovations in cardio, strength, and digital solutions at HFA 2025. Our booth will feature a range of products designed to meet the varied needs of fitness operators and their clients. These solutions highlight our commitment to partnering with customers to create exceptional workout experiences. We look forward to connecting with visitors to discuss how our team and our services can support their goals," said Dan Wille, Chief Product Officer, Life Fitness / Hammer Strength.

HFA Hall of Fame Inductee Augie Nieto

Life Fitness / Hammer Strength is honored that the company’s founder and inspirational leader, Augie Nieto, will be inducted into the first class of the HFA Hall of Fame. Nieto was selected as one of six leaders who revolutionized the health and fitness industry. 

“Augie Nieto was a true visionary, committed to innovation and excellence,” said Pisani. “His legacy lives on not only at Life Fitness / Hammer Strength, but throughout the entire fitness industry. We are proud to witness his induction into the inaugural class of the Health & Fitness Association's Hall of Fame.” 

Join Life Fitness / Hammer Strength at Booth 1003 at HFA 2025 to see the company’s latest fitness products. Experience the innovation and quality that make Life Fitness / Hammer Strength a leader in the industry. 

For more information about Life Fitness / Hammer Strength at HFA 2025, please contact:
Media Contact: Rekha S. Rao, rekha.rao@lifefitness.com 

________________________________________


About Life Fitness / Hammer Strength

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. 

Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. 

Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate loaded equipment, Hammer Strength dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide.
 
By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. 

For more information, visit www.lifefitness.com.