Hotel Fitness Experiences to Delight Business, Leisure & Bleisure Travelers
Health and wellness experiences that appeal to the 3 types of fitness enthusiasts
Based on the needs of the Traditionalist, Disciplined and Wellness Seeker, Life Fitness has identified six core fitness experiences that hotels should design fitness spaces around. These experiences can be used to customize fitness spaces for your core demographic or desired guest segment.
Want to learn more? Continue to Part 5 of our blog series, "Key Ways Hotels Can Attract Wellness Travel & Tourism" here.
Luxury Fitness Experience
The Luxury Fitness Experience has the broadest appeal and meets the needs of Traditionalist, Disciplined and Wellness Seeker fitness enthusiasts. Its elegant and luxurious design allows guests to take care of physical health through strength, cardio and functional training. Stretching and relaxing areas cater to mental health needs. Digital content provides entertainment as well as instruction. And social wellbeing is provided by areas for group training or instructor-led online classes.
In-Room Fitness Experience
Providing an In-Room Fitness Experience best serves The Disciplined and The Wellness Seeker guests. These customizable experiences provide the biggest opportunity for you to differentiate your hotel from other properties and generate additional revenue from in-room amenities provided. It serves the needs of guests desiring comfort, privacy, increased security and cleanliness. It also appeals to travelers with tight schedules. It’s ideal for fitness enthusiasts who want to fit in stretching or a quick strength workout. And integrated fitness solutions can help guests multitask while working out. For example, they can watch a business presentation or hold meetings on the cardio equipment consoles.
Energizing Fitness Experience
The Energizing Fitness Experience encourages Traditionalist fitness enthusiasts to disconnect and engage with their fitness goals in an efficiently laid-out space. This is a fantastic option for hotels with space constraints. The design helps guests start their day with renewed energy. Selected equipment provides full-body strength workouts as well as cardiovascular training. Plus, there is space for functional training. This provides multiple experiences that can improve health, productivity and maintain personal fitness routines.
Essential Fitness Experience
The Essential Fitness Experience is commensurate with what guests will experience at the best private health clubs. This design appeals most to The Traditionalist. This spacious space accommodates all types of training and features equipment for functional and strength training. A relaxation and stretching area encourages guests to disconnect. A variety of cardio equipment makes it easy for guests to get a complete cardiovascular workout. The latest equipment helps guests enjoy guided classes and entertainment.
High Performance Fitness Experience
The High Performance Fitness Experience is a fitness space that caters to the needs of Disciplined fitness enthusiasts. It provides the latest in functional fitness with guided classes and interactive experiences. It is the ideal space for those who want to challenge their limits while having fun and staying active. It’s ideal for travelers who want to take care of their body, experience the latest fitness trends and connect with others. A variety of cardiovascular equipment provides the option of sharing instructor-led Life Fitness On Demand (LFOD+) classes with your guests.
Integrated Fitness Experience
This open and relaxed space promises an Integrated Fitness Experience that appeals to The Wellness Seeker. The natural and subtle design features a large stretching and relaxation area, strength machines for a full body workout and tech-enhanced cardio equipment.Want to learn more? Continue to Part 5 of our blog series, "Key Ways Hotels Can Attract Wellness Travel & Tourism" here.
Download our free e-book in the banner below.
HOW TO LEVERAGE WELLBEING TRENDS TO ATTRACT GUESTS TO YOUR HOTEL
Wellness is a $1.5 trillion market globally that is growing at a clip of five to 10 percent per year, according to McKinsey & Company.
Get our free e-book and learn how to:
- How each travel segment views wellbeing.
- The types of fitness enthusiasts likely to frequent your hotel.
- How to outfit your hotel fitness spaces to meet their needs.
- Additional ways your staff can create holistic wellbeing experiences.
- How to attract guests, increase guest satisfaction scores, encourage loyalty and create additional revenue streams.
How can we partner with you?
READY TO ENHANCE YOUR GUEST EXPERIENCE & IMPROVE REVPAR?
Contact one of our Hospitality Reps to see how we can partner with you to meet your customers’ wellbeing and fitness needs during their stay.