UNUSED RACQUETBALL COURT
SMALL GROUP TRAINING CLASSES PER WEEK
INCREASE IN PERSONAL TRAINING REVENUE
"The HD Elite rack system is really exciting. We can go above and beyond just free weights and we can do so much more with our workouts."
— DIANE BETZ, FITNESS DIRECTOR, ST. ANDREW’S FAMILY FITNESS PLUS
ST. ANDREW'S FAMILY FITNESS PLUS
An unused racquetball court was the perfect space for small group training, but Diane Betz wasn’t sure on what equipment to use.
The trainer at St. Andrew’s Family Fitness plus in Charleston, South Carolina chose equipment that many assume is found mainly in huge college and pro weight rooms.
"We didn’t have our own space (for small group training),” said Betz. “We didn’t have enough room. I wanted a space where I could take a small group to have their own workout."
OUT WITH THE OLD IN WITH THE NEW
One of the facility’s five racquetball courts wasn’t being used, so Betz decided to outfit it with small group training equipment. Her first choice was a SYNRGY360 unit, but it wasn’t the ideal fit for the 800-square-foot space.
Life Fitness representative Forrest Corey suggested an interesting alternative—small group training with a Hammer Strength HD Elite rack.
ABOVE AND BEYOND
Hammer Strength was certainly a switch for Betz, but after some consideration decided to put her faith in Corey and give the HD Elite Rack a shot. The move paid off in a big way and was embraced by the 3,500-member club.
"The HD Elite rack system is really exciting,” explained Betz. “We can go above and beyond just free weights and we can do so much more with our workouts. It has really brought out potential for all of my clients. I like the one-on-one, but this way I can get them all together. They motivate themselves and work as a team. I think that brought them to new levels.”
Initially, recruiting new exercisers wasn’t always easy. But, St. Andrew’s eventually started filling up small group training sessions on HD Elite and the facility saw its personal training revenue double.
“We would literally go out and grab people off of the treadmills and pull them in here,” said Betz. “Somebody would be lifting weights and we’d (say) ‘this is going to be way more fun’, we’re going to pull you in and you’re going to have a great time. Everybody would leave here smiling and happy.”
SIZABLE REVENUE INCREASE
The facility charges a minimum of $48 for a four-week/four-session program and up to $144 for 12 sessions over four weeks. Each session has up to 10 members, which means each session has the potential to earn $1,440. The fact that St. Andrew’s has 10 classes each week allows for a sizable revenue increase.
"Our group training has doubled in size already and I’m (still) seeing an increase. Each month we’re getting more and more people involved. People are getting excited and they’re coming back."