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The Life Fitness Story


For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.

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Through the decades

Fitness has changed drastically over the last few decades, and Life Fitness has evolved with it. Countless fads have come and gone, but Life Fitness has endured to encourage people to lead active lives.

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A CULTURE OF MOVEMENT

Our mission at Life Fitness is to develop the fitness solutions that get the world moving. And we feel that it’s extremely important to practice what we preach. The culture at Life Fitness revolves around what our products stand for—active and healthy living. Gym bags are as common as coffee mugs at our global headquarters outside of Chicago and at our nine other offices worldwide. Our product showrooms double as bustling employee gyms, and lively group workouts are an important part of the daily routine.


The best way to know everything we can about our fitness products is to use them every day. Helping people live healthier lives is what we do, and the devotion to that goal begins with our employees.

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Life Fitness has been a division of Brunswick Corporation. The company began in 1845 as John Brunswick’s woodworking shop and now features the world’s premier brands in the marine, fitness and billiards industries.

This strong heritage and collection of successful brands illustrates Brunswick’s commitment to delivering the best products to its customers and the industries it serves.

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