About Us

Our legacy began in 1968 with the LifeCycle, the first electronic exercise machine. Since then, we remain inspired by human movement, conducting advanced biomechanics research to drive our design and development, address customer needs, and move the needle forward.

At Life Fitness / Hammer Strength, we continue toward a unified goal of offering the most natural movement on the market.

Our Industrial Design department combines innovation with aesthetics to redefine the framework of what a fitness product can be. Our innovations come through inspiration, experience and refinement.

We design our products with one eye on production, while the other focuses thoughtfully on the end user and their environments.

Digital innovations have been fundamental to us since the very beginning, as we understand innovation and technology go hand in hand. As a digital-first company, we lean into our Digital Solutions to enhance user experience, prolong the lifespan of our equipment, and empower our customers to make data-driven decisions.

See our Digital Solutions

Testing is the foundation of reliable design. Our reliability and validation team starts testing products very early on in the process and continues right through to validation by testing up to decades worth of heavy use to ensure our products won’t break.

Quality is on every team members' mind at every stage of the process, each team member is responsible for making sure what we send into the world is as good as it can be. Our desire to craft the highest quality product possible continues from conception and design through to manufacturing, final assembly and the final line testing.

We want to be there for our customers' needs, building trust through sharing our experience and knowledge. This, in turn, helps our customers make the right decisions when it comes to elevating their facility design and selecting the best equipment possible.

See our Success Stories

Our experience hubs are currently in seven locations around the world, with the flagship nestled within our Rosemont HQ, just outside of Chicago, IL. These are spaces dedicated to co-creation with our customers across all sectors, including health clubs, hospitality, and performance.

Experience an exclusive walk-through of our latest innovations, discuss tangible solutions to your most dire frustrations with fitness industry experts, and explore customizations firsthand.

At our core, we are dedicated to empowering your brand's unique vision. Our diverse range of products and services is tailored to meet your specific needs, ensuring that every detail reflects your identity. From selecting the perfect upholstery colors and finishes to choosing paint hues that harmonize with your facility's interiors, we prioritize your brand's development with personalized solutions.