About Us
History of Innovation 50 years of relationships, experiences and innovations
We recognize the value of five decades of learning and growth. We also know that rapid innovation is essential to not only excel, but to drive disruption. We're not here to follow the fitness industry. We're here to lead it.
Inspiration We take "inspiring healthier lives" seriously
We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realize their potential through positive outcomes. It is our responsibility to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Authenticity Our business is driven by human connection
An empty treadmill isn't compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energized when on a Life Fitness Arc Trainer.
Global Reach We provide inspiration in every corner of the world
Our reach doesn't stop at our global footprint. Our comprehensive product portfolio allows for fitness facilities and exercisers to create the experiences ideal for them. Breadth gives us the power to be inclusive. And we've extended that reach into digital technology, which makes it even easier to form a connection with those striving for an active lifestyle.
Sustainability Contribute to a Healthier World
By taking a sustainability focused approach to People, Planet, and Products, Life Fitness creates solutions for the betterment of our customers, the organization and the world. Learn more about our sustainability initiatives.
Cutting Edge Education
Exceptional standardized fitness education products including live, web-based and on-demand learning.
Facility Transformations
Discover how Life Fitness transforms facilities to create memorable experiences for your exercisers.