Running a gym, health club or fitness facility isn’t a turn-key operation. Remaining competitive and improving customer service requires continuous dedication and creative ways to find new clients. It’s also important to keep the current members coming back on a regular basis. Consider the checklist of ways to expand your business potential.
Staying healthy can be a challenge when your job consists of sitting in a truck for up to 12 hours per day. In fact, statistics from the National Institute of Health show that more than 50 percent of truck drivers are obese, compared to the national rate of 26.7 percent. TravelCenters of America/Petro (TA) recognized an opportunity to provide its customers with tools to battle this growing problem. That’s why they launched the StayFit program in 2010 to provide fitness facilities and healthy lifestyle programs, free of charge to TA rewards members.